On-Page & Content SEO

Turn the Pages You Already Have Into Pages That Rank

Most sites already have the content they need to rank better. It just isn’t targeting the right searches, structured the way search engines expect, or connected well to the rest of the site.

I research what your customers actually search for, map those keywords to the right pages, and optimize the content, metadata and internal links so each page has a clear job.

Request an On-Page Review

What’s Included

Keyword Research & Mapping

Finding the searches that bring in real customers, then assigning each one to a single page so your own pages stop competing with each other.

Search Intent Alignment

Making sure each page matches what searchers actually want, whether that’s information, a comparison or a service they can buy.

Content Optimization

Improving existing pages with clearer structure, better coverage of the topic and stronger answers, without losing what already works.

Titles, Meta & Headings

Title tags, meta descriptions and heading structures written to earn clicks and signal relevance.

Internal Linking

Links between related pages that guide visitors and pass authority to your most important service and product pages.

Content Briefs & Publishing

Briefs for new content based on keyword and competitor research, plus formatting and publishing in WordPress.

How It Works

  1. Research. Keyword, competitor and Search Console research to find where the opportunities are.
  2. Map. Each target keyword is matched to the best page, and gaps are flagged for new content.
  3. Optimize. I update the pages directly in WordPress, or deliver clear changes for your team.
  4. Measure. Rankings, clicks and impressions are tracked in Search Console so you can see what moved.

Why Work With Me

  • 16+ years of on-page work across many industries and hundreds of pages
  • I implement the changes myself, so there’s no back-and-forth with a separate developer
  • Existing pages first. Optimizing what you already have is often the fastest win.
  • Built for AI search too, with clear structure and direct answers that AI tools can understand and cite

Pricing

On-page optimization from $400 (up to 10 pages)

Larger sites, new content writing and ongoing monthly optimization are quoted separately. All prices are in USD, and every project gets a written quote before work starts. I take on clients in the US, UK, Australia and New Zealand.

Frequently Asked Questions

Do you write new content as well?

Yes. I create content briefs and can write or optimize content, with the priority usually on improving pages that already have some visibility.

Will you change my brand voice?

No. The goal is to keep your voice and message while making the page clearer and more relevant to what people search for.

How quickly do on-page changes work?

Some pages move within weeks of being recrawled. Competitive terms usually take longer, especially when authority also needs building.

Make Your Existing Content Work Harder

Send me your site and your most important pages, and I will show you where the easy wins are.

Request an On-Page Review