Schema Markup for Small Businesses: Which Types Actually Matter
Which schema types are worth adding to a small business website, which rich results still exist, and how to test your markup.
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SEO Insights & Web Dev Articles
Thoughts, strategies, and tutorials from 16+ years in the trenches of SEO and web development.
How to Write Local Landing Pages That Rank (Without Duplicate Content)
How to build location pages with genuinely local content that rank, instead of copy-paste city pages that don't.
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Google Ads vs SEO: Where Should a Small Business Invest?
A practical comparison of Google Ads and SEO for small businesses, and how to decide where your budget should go.
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Link Building in 2026: What Still Works (and What to Avoid)
The link building tactics that still earn relevant, lasting links, and the shortcuts that put your rankings at risk.
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White-Label SEO: What Agencies Should Look For in a Fulfilment Partner
How agencies can choose a reliable white-label SEO partner, and the red flags to watch for before handing over client work.
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How to Automate SEO Reports With n8n (Search Console, GA4 and Sheets)
A practical walkthrough of an automated SEO reporting workflow in n8n, from scheduled data pulls to alerts.
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Monthly WordPress Maintenance Checklist: Keep Your Site Safe, Fast and Ranking
The WordPress maintenance tasks worth doing every month, and the ones to do quarterly, to keep your site safe, fast and ranking.
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Keyword Cannibalization: How to Find and Fix Pages Competing With Each Other
What keyword cannibalization is, how to spot it in Search Console, and practical ways to fix it with keyword mapping.
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Website Migration SEO Checklist: How to Redesign Without Losing Rankings
A step-by-step checklist for redesigns, platform changes and domain moves that protects the rankings you have already earned.
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How to Get Your Business Mentioned in AI Overviews and ChatGPT
Practical steps to help Google AI Overviews, ChatGPT and Perplexity understand, trust and cite your business.
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