Google Ads / PPC

Google Ads That Work Alongside Your Organic Search

Paid search can bring in leads quickly while SEO builds long-term traffic. The best results come when the two work together instead of competing for the same clicks.

I set up and manage Google Ads campaigns with tracking in place, so you know what each click is actually worth.

Talk About Google Ads

What’s Included

Campaign Setup

Search campaigns structured around your services, locations and budget.

Keyword Research

Targeting high-intent searches, with negative keywords to cut wasted spend.

Ad Copy

Clear, relevant ads with extensions that improve click-through rates.

Conversion Tracking

Google Analytics and conversion tracking so leads and sales are measured, not guessed.

Landing Page Advice

Recommendations, or direct changes, to make landing pages convert better.

Reporting

Plain-English reporting on spend, leads and cost per lead.

Paid and Organic, Working Together

  • Fill the gaps. Use ads for important terms you don’t rank for organically yet.
  • Share the data. Paid search data reveals which keywords convert, which guides SEO priorities.
  • Avoid overlap. Reduce spend on terms where you already rank strongly, where it makes sense.

How It Works

  1. Review. Existing campaigns and tracking are audited, or goals are set for a new account.
  2. Build. Campaigns, ads and tracking are set up or restructured.
  3. Optimize. Bids, keywords and ads are refined based on real performance.
  4. Report. Regular reporting focused on leads and return, not vanity metrics.

Pricing

Google Ads management from $350/month

Ad spend is paid directly to Google and is separate from management fees. Account audits are available as a one-off. All prices are in USD, and every project gets a written quote before work starts. I take on clients in the US, UK, Australia and New Zealand.

Frequently Asked Questions

What budget do I need?

It depends on your industry and competition. I can help you estimate a realistic starting budget before you spend anything.

Can you audit my existing Google Ads account?

Yes. An audit often finds wasted spend from broad keywords, missing negatives or broken conversion tracking.

Should I do SEO or Google Ads?

Often both. Ads bring faster results, while SEO builds traffic that doesn’t stop when the budget does. I can help you balance them.

Make Every Click Count

Tell me your goals and current setup, and I will suggest where to start.

Talk About Google Ads