Local SEO · United States

Local SEO for a Raleigh, North Carolina city site

InRaleigh.org is a local site covering Raleigh, North Carolina. The goal was to find the local searches worth ranking for and turn the site into a consistent source of organic traffic in a competitive US market.

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What I Did

  1. Local niche research. Researched profitable local niches and the searches people in the area were actually making.
  2. Site optimization. Optimized the site structure and on-page SEO for local search.
  3. Article optimization. Optimized the site’s articles around local search intent.

The Result

The site reached top rankings for its target local searches and grew to 100+ organic visits per day.

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